Mixed reality

Mixed reality (MR) is the merging of real and virtual worlds to produce new environments and visualizations, where physical and digital objects co-exist and interact in real time. Mixed reality does not exclusively take place in either the physical or virtual world, but is a hybrid of reality and virtual reality, encompassing both augmented reality and augmented virtuality via immersive technology.

Augmented reality

The superimposition of a computer-generated image on the real world, thus generating a composite output. Augmented reality is a defining feature of the virtual human industry.

3D modeling

The computer graphics process of developing a mathematical representation of any surface of an object (either inanimate or living) in three dimensions.

3D rendering

3D rendering is the 3D computer graphics process of converting 3D models into 2D images on a computer. 3D renders may include photorealistic effects or non-photorealistic styles.

3D rigging

Rigging is the process of creating the bone structure of a 3D character or other articulated object.

Virtual humans

Virtual humans are CGI created and animated. They can be photorealitic or cartoony. They have their own singular traits and personality and leave in the real world but using digital technology.

Virtual influencers

A virtual influencer is a digital character created in imaging, animation, or rendering software, then given a personality defined by a first-person view of the world, and made accessible via popular media platforms. They can be humanoid, doll, cartoon, anime, or another design style, so long as the being adopts an unwavering first-person personality.

Virtual production

Virtual production is an iterative and non-linear production process that enables the juxtaposition of digital elements to a physical environment on set. Critical stages are part of this new production pipeline: motion capture, previs, camera syncronisation. It leads to real-time decision making and avoid post-production uncertainties.


Computer-generated imagery (CGI) is most commonly used to refer to the 3-D computer graphics used for creating characters, scenes and special effects in films and television, which is described as 'CGI animation'.


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