Sandoz corporate annual event enhanced with interactive entertainment
Client
Sandoz Canada
Solutions
Virtual humans, Maya Kodes™, Talking Head™
Location
Centre des Sciences de Montréal
Industry
Corporate + Pharmaceuticals
The context
In preparation for Sandoz Canada's end of year events organized for their thousand employees, Neweb Labs created and produced a series of interactive “stunts” and “activations” to liven up their gala evening.
The concept
Maya Kodes™, the virtual holographic singer produced by Neweb Labs, co-hosted the entire evening’s Gala alongside the President of the group, and she also performed a number of her signature songs on stage. In addition to this holographic performance by the pop singer Vocaloid, a virtual concierge greeted the audience at the entrance to the event. Named Edouard, this virtual assistant and entertainer (Talking Head™) interacted and amused crowds while providing insightful information about the company.
The tech
Holonet
Installation of a holographic theater with Holonet.
Talking head™
Installation of the Talking Head™ interactive screen.
"Maya received a tremendous amount of applause and reaction (WOW was often heard when she appeared and throughout the evening). They were all very impressed and delighted!"
Michel Robidoux - CEO, Sandoz Canada
“The team behind it all did a phenomenal job and are passionate. They were dedicated to producing a quality show. WELL DONE!"
Isabelle Troitzky - Executive Director, Communications Sandoz Canada